Son of a Pitch

Here I go, up to London to Channel Four with a fistful of hot, sticky pitch.

What I remember from the various bits of pitching advice I've received:

1. Make a good impression. Be someone they would want to work with. The first aim of any communication is to leave your interlocutor wanting more of you.

2. Keep it short, and to the point. Let them ask questions afterwards; don't splurge it all out too soon. (This is good advice generally)

3. Get a response: laughter, tears, and provocative thoughts, all in the right places.

4. If it's television, make sure you know the slot and audience you're aiming for.

5. Umm

I forgot number 5. What was it again?